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FREEDA

Interior design and styling for Freeda Media Milan headquarter.

Design and production of all Shiftable, modular and combinable tables in bold colours and pop designs.

© 2020

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Shiftable

Shiftable was born out of research into the life cycle of industrial products.

 

Defective products from an Italian sheet metal lampshade factory become the key pieces used by IAMMI to compose the legs of Shiftable.

 

All the tables are modular and can be combined with each other. 

 

The aesthetics of Shiftable reflect the Freeda environment, a colourful, inclusive and fun world.

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